Many of the world’s most urgent problems share a common cause:
our food choices.

ProVeg is dedicated to raising awareness of how
we can tackle these problems through diet.

Our food choices can become a multiproblem solution.
There are at least 5 good reasons to choose a more plant-based diet.

ProVeg is an international food awareness organisation working to transform the global food system by replacing conventional animal-based products with plant-based and cultured alternatives.

ProVeg works with international decision-making bodies, governments, food producers, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.